Here's all I know, and it comes from FLW Tour pro Dave Lefebre:
"Something fresh and all new is coming to the fishing world very soon! On this Thursday, Jan 2, a brand new company will launch what it is calling a win-win-win for everyone involved and long overdue. A win for the pro anglers, a win for the angler's sponsors, and a huge win for you, the fans of the sport!" This announcement will involve several of the top professionals from the BASS Elite Series and the Wal-Mart FLW Tours, including current BASS Elite Series AOY, Aaron Martens, the current #1 Ranked Angler, Jason Christie, FLW Tour standouts, Brent Ehrler and Dave Lefebre, BASS sticks, Edwin Evers, Brandon Palaniuk, and Ott DeFoe, not to mention a popular TV personality or two."
I don't even know who is making the announcement, but I suspect you could begin with Dave or any of the other names listed and watch their Facebook pages or Twitter accounts on Thursday, you can stay ahead of the game. I'll share more when there's more to tell, but I may be fishing on Thursday, so I'm guessing you can get the news faster by watching for it directly!